Which is better educate or advertise?

As the saying goes no one likes to be sold to, yet the only way for social media and traditional media to make money is advertising.  Does that not strike you as a little odd?

Ask most people to explain the difference between marketing and advertising and you will get many different responses.  The other question is marketing and advertising still relevant in an online world?

In theory marketing is telling people about the service or product and advertising is getting them to buy it.  That was good way  back when but are consumers not just a little more savvy these days? 

Most of us can now zone out marketing messages and advertising online and who watches TV especially for the adverts?  That said some have a higher production value than the programmes.

This leads me to the question.

  Would any business or charity not be better off going down the education route when it comes to communication that actually engages? 

How many times have you looked at a product and thought I wonder if it actually works?

Quick example I was interested in buying a bit of camera kit.  Like most people shopped around on line and eventually ended up on a two page website that seemed to have just what I was looking for at a very good price.  It was not what I was actually looking for but seemed to do everything I wanted. 

I read the two pages and looked at all the images but was still sceptical.

  Bottom line it looked to good to be true at the price. 

Right at the bottom of the page was a video showing exactly how it worked and a couple of examples.  I went from a potential customer there and then.

The moral of this story is you can write a thousand words on how great your organisation, product or service is but seeing is believing.  

Stop selling  and start educating clients or consumers about whatever it is. 

This applies to business and charity alike and nothing does that better than video.

Proof adding video to your charities funding bid works

Let’s be honest winning funding for any charity is getting harder. 

What you need is to set yourself apart from the rest.  Stand out in a crowd if you will.  Above is a clip from the video which can be found in our free course.

Video will do that for you and I can prove it having recently done just that for a local charity.  They were applying for funding along with eight other charities.  I put together a short video that showed the work they were doing and used footage from a previous video you can see here.

I added a Natalie from the charity who explained and showed what the money would used for and then added two of her clients that were part of the project who explained what they were getting from being involved.  I have added a finished copy of the video to our free course on helping small charities get up to speed with digital which you can see here.

Using video as part of your funding bid works and all you need to get started is the smartphone in your pocket.

Want to know more?  Contact us.

Free Digital Code for Charities course launched

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Free Digital Code for Charities course launched

We have produced a free course for small charities so they can operate in a big digital world. The Charity Digital Code is a must read for all charities....

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The digital code for charities is there to help charities make the most of the digital world they now find themselves in.  However good as the code is it tends to focus on strategy which is fine if you are a well funded charity with the resources.

A short while ago I found some time to volunteer at a few charities non of which had the budget or skill sets to make any significant inroads into implementing the code. 

Eventually I ended up at the Acorn Centre Community Charity and after a few sensible conversations and discovering that while strategy was important we might be better of with just the basics.  So here is a course that I made earlier.

It really is all about the basics and how little you actually need to spend to get going.  I based the course on questions I was always asked by small charities and added my own personal opinions, take it or leave it.

Interestingly everyone that has taken the course have all said the same thing.

It really made me think about what were doing and how we could do it better and spend our time more productively.

It’s an online course all in video and it’s free.  If you take the course and enjoy it please feel free to spread the word.

We have a new look website

We are back with a new website.  So why the new website and what changed?

Put simply I was going to stop working online then I ended up helping out at The Acorn Community Centre.  Until then I had been doing a small amount of charity work which taught me a lot about how the charity sector functions in the UK and how frustrating the whole process really is.

Then the Digital Code of Practise arrived which is a great idea but a little light on the practical help,  its more about strategy.  This I am certain is fine for large charities with ample funding but not so great for small charities.  It really deals with strategy rather than the application.

When I mentioned this to the smaller charities I was helping they looked vacant.  “What’s the Digital Code when it’s at home”?  

So I thought I would see if I could help out at a grass roots level, hence a FREE, yes as in no money, course that answers most of the questions small charities were asking me.  It’s not about strategy it’s about the basics of getting into digital at an affordable price.

It’s live now so if you are a small charity feel free to jump right in and feel free to recommend it to others,  if you like it that is.  If you don’t keep it to yourself.

We are still offer all our other services in case you are interested.