MLearning 2014

Some fascinating facts about a future we are part of are you?

1. In 2010, the top 5 adopters of mLearning were the U.S., Japan, South Korea, and Taiwan. Together these 5 countries accounted for about 70% of the 2010 market. By 2015 they will account for only 40% with the highest growth rates in China, India, Indonesia, and Brazil. (Ambient Insight’s Market Report on mLearning)

2. By 2015, 80% of people accessing the Internet will be doing so from mobile devices. (2011 Horizon Report)

3. According to American Ambient Insight Report 2011, 39% of organizations were already making use of mobile learning. Additionally they reported a growth rate of 29.3% among US corporations buying mobile learning, including the large ones, like IBM, Kraft and Pepsi.


Training in the palm of your hand

Training in the palm of your hand

4. US Leads the Global Mobile Learning Market. In the 2010 market, the US was the top Mobile Learning buying country, followed by Japan, South Korea, the UK, China, and Taiwan. By 2015, the top buying countries will be the US, China, India, Japan, Indonesia, and Brazil, respectively. (The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis)

5. Ambient Insight reports a surging global mobile learning market. The countries with the highest growth rates (all over 60%) are China, India, and Indonesia. The countries with the lowest growth rates (all under 5%) are Japan, South Korea, and Taiwan, the three most mature Mobile Learning markets on the planet.

6. Mobile Learning Market to reach $9.1 billion by 2015. The worldwide market for Mobile Learning products and services reached $3.2 Billion in 2010. The five-year compound annual growth rate (CAGR) is 22.7% and revenues will reach $9.1 billion by 2015. (Ambient Insight Mobile Learning Market Forecast 2009-2014)

7. Smartphone is the ultimate favourite. If mobile workers could choose only one device, 46 % of them would pick a smart phone over a tablet or a laptop as their favourite one. The iPhone still trumps other mobile devices, with 30% of mobile workers selecting it if they had only one choice, followed by an iPad (22%) and a laptop (21%). (The iPass Global Mobile Workforce Report March, 2012)

8. In the final quarter of 2010 Fortune reported that Smartphones outsold PC’s for the first time, a full two years before the prediction by Morgan Stanley. Moreover, Gartner’s predicted that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. 

9. Tremendous growth in the number of new mobile devices, specifically tablets, expected over the next few years. Gartner predicted world wide rollout of 103.4 million in 2012 and 154.2 million in 2013. 

10. Growing Mobile Workforce. It is estimated that 75% of the workforce in the US is already mobile and IDC predicts that by 2015 the numbers, worldwide, will reach 1.3 billion or a staggering 37.2% of global workforce. 

11. Mobile is booming, and mLearning is following along. The 2011 Mobile Learning Guild Research indicates that com­panies are progressing on the mobile front, and while the initiatives are as yet small, the trends are for more activity. They see an increase in percentage of companies that plan to do more mLearning from 38.5% in 2007 to 51% in 2011. 

12. Mobile delivery & market performance: 68% of high-performance organizations still do not provide learning via a mobile device, which further suggests that the market is still nascent. (ASTD research on Mobile Learning, 2012)

13. Mobile research by benchmarking company, Towards Maturity, highlights how over 70% of companies from the Towards Maturity Benchmark Study 2012-2013 of 500 organisations, are planning to implement m-learning in the next 2 years. 


Training in the palm of your hand

Training in the palm of your hand

14. Poor evaluation. Less than 10% of respondents who deliver mobile learning have formal metrics in place to evaluate effectiveness. (ASTD Mobile Learning – Delivering Learning in a Connected World. 2012)

15. According to the eLearning Guild’s Mobile Learning: The Time Is NowReport, the number of Guild members who say they intend to use mLearning continues to increase. In 2010, 45.6% of Guild members said they intend to do more mLearning. In 2012, that figure has increased to 65.7%.

16More benefits. Organizations using mobile technologies in learning are reporting more staff and business benefits than those who are not: 29% of mobile users agree that learners put what they learn into practice quickly (compared to 24% of non-mobile users). Towards Maturity Benchmark Study 2012-2013

17. Top uses of mobile in learning: Easily accessible reference material, performance support, and video are the top 3 usage of mobile devices.  ASTD research on Mobile Learning

18. The mobile stack (average number of devices carried by a mobile worker) has grown to 3.5, up from 2.7 in 2011. (The iPass Global Mobile Workforce Report 2012)

19. The industry sectors with the highest use of mobile devices are: Consultancy (80%); Commercial training providers (60%); Further and higher education (55%) and IT and telecoms (55%). Private sector organizations are more likely to be using m-learning than those in the public or not-for-profit sectors. Towards Maturity Benchmark Study 2012-2013

20. The world of work is increasingly collaborative. Market intelligence firm IDC notes that about one billion people fit the definition of mobile workers already, and projects that fully one-third of the global workforce — 1.2 billon workers– will perform their work from multiple locations by 2013. (2011 Horizon Report)

About the Author


John is a Sony Award winning journalist, presenter and producer. He has worked in traditional broadcast environments both in radio and TV. He has been involved in the internet since God was a boy or girl, depending on your point of view, and can remember when we all got excited about the fact that Netscape could blink text! He is a qualified teacher and lecturers in digital media. He has trained journalists in the BBC in media production and editing. He has worked in PR and marketing with most of the major brands. Built and won awards for on-line communication solutions. He is also a qualified Seventeenth Edition Electrical Engineer. It’s a long story... This year he became a qualified WorldHost Trainer. Now he is the MD of Coffee Cup Training. “I would like to think with my experience and ability in communication I can bring something new and exciting to the training environment”. Please feel free to comment on anything and if you have something to offer others we would like to hear from you.

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