So whats really in there? We thought we knew now we know we don’t as the current food scare sweeps the nation and Europe. I am not saying that it’s the total solution but nearly five years ago our partner Scan and Go attached Scan and Go codes (QR codes) and a short code to a few of our food producers packaging.
This allowed customers to actually meet the food producer in an interesting way by video. In short they made food packaging clickable. It started with crab coup in Selfridges and then went on to include burgers in Waitrose, mussels in Tesco and organic sausages in various other high street outlets.
It was and still is a great success and the feedback from both producers and customers has been very positive. By simply scanning the code or using the short code customers were taken to a mobile optimised website where they could meet the producer and watch a different video each day of the week explaining how the product was sourced and made.
An idea before its time? Yes. But has it’s time finally arrived?
Scan and Go is now being used right here at Coffee Cup Training to deliver our courses direct into the palm of students hands. Take a look at what they were doing five years ago right here.