First I must apologise as this is a little self indulgent
Can you believe it in 2007, that’s twelve years ago, I registered a domain called scanandgo.co.uk. I spent a lot of time designing and building a tool that did the following
While I had good success with the above businesses and it worked well for them; getting one producer into a major supermarket. In the main it was a hard slog to convince people or maybe I just did not try hard enough. Either way I abandoned the idea and went on to do other things.
Interestingly if you dig a little deeper what seems to have changed is that Apple added a QR Code scanner to their IOS and that seems to have reawaken the interest in the technology.
However something’s never change. How business uses them being one of those things.
When I designed Scan and Go it was based on a simple principle to add value to the product or service being provided. Here we are again in 2019 with the marking guru’s still banging out the same old stuff.
When we these people understand that shoppers are considerably savvier than they were twenty years ago.
Marketeers need to get more creative with the content they offer.
I am a believer in the concept of negative marketing.
For example if I have a tin of soup in my hand I am either considering buying it or already have done. Just sending me to a website will just waste my time and annoy me. Show me a video of the man that made the soup telling me the story of why he does what he does and you have my attention.
Better yet have him offer me a different video each day of the week with engaging content and I will probably purchase more. So add a shop to the QR code and you have created the perfect scenario.
Curiously this was exactly what I did twelve years ago, and it still works today, scan the code below or click the image.