Suddenly QR codes are in fashion
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First I must apologise as this is a little self indulgent
Can you believe it in 2011, that’s nine years ago, I registered a domain called scanandgo.co.uk. I spent a lot of time designing and building a tool that did the following
- Created individual QR codes for business
- Created a short code for every QR Code in case people did not have the scanner on their phone
- Designed tools that let business add surveys, newsletters, audio, video and downloadable coupons plus and some other really useful functions and full tracking.
What's not to love?
- Food producers could attach video to their products. Imagine scanning the packaging and up pops the producer to tell you all about the product
- Tourism could use it to give visitors information. Imagine standing at a location on holiday and having someone tell you about the scene you were looking at.
- You could attach training to everyday items. Imagine adding a certified fire awareness course to a fire extinguisher.
Did it work for food producers?
Business Benefits
It did for Exmouth mussels and several other businesses.
We attached a scan and go QR code to each 1kg pack of mussels that told the story and how to use them. A major supermarket were so impressed with the customer engagement and use of video to add value they actually called the producer and stocked the product!
Below are some examples of the short videos you could see by scanning the pack
- Linked the food producer directly with the customer
- Added value to product
- Cost effective marketing
- Generated new customers
- Expanded the market into a major supermarket
Covid 19 and the government has done the hard work of raising awareness of QR codes again.
Try it for yourself.
Before you scan or click what day of the week is it?
