Its never been more important to engage with consumers.
Space is limited on product labels and packaging so use QR codes. We can add all manner of content from text and pictures to video and podcasting. Plus we can tell you how well campaigns are doing in real time.
Nigel Bloxham talks about Interactive packaging
Customers are increasingly interested in the provenance and traceability of their food.
Adding a QR code to a table menu links the dish to the food provider
BUILDING CUSTOMERS RELATIONSHIP IDEAS THAT WORK
The “I didn’t know that factor” that customers love to share.
Foodies have a great appetite for information when it comes to the food they buy and a great example of how it adds value is Exmouth Mussels.
Tesco were so impressed with linking each pack of Exmouth mussels with the food producer they stocked the product.