Training has to become mobile

Well we would wouldn’t we.? Seriously just look around.  Mobiles, tablets and smartphones are not going away anytime soon.  People ore more mobile, especially sales people.  There is an interesting article in thmobile traininge Guardian it looks at an interesting experiment undertaken by Leicester University using free tablets.  In short students on the receiving end loved it and it’s easy to understand why.

One thing that is not mentioned that often is embedding.  The premise is a simple one.  A trainer delivers a training course and that’s the last time a trainer and the students meet.  Of course as soon as the students leave the room they are starting to forget the training they received.  That training needs to be embedded over a period of time to have any real value.

The trainer and the students built up a relationship over a few hours.  So it’s not hard to assume that if that same trainer could appear a few weeks or months later reinforcing the original learning experience or adding to it the information would be readily accepted.

There is a saying that people do business with people they know like and trust.  I would argue the same applies to learning and training.  There is no get to know you period.  The trainer built the trust in the original session so acceptance of information is welcombed,  bit like meeting up with an old friend.

Mobile learning lends itself perfectly to this.  Four weeks after the original training up pops the trainer in their mobile device with “Hey remember me?”  Instant acceptance!

All our courses now come with embedded learning.  Our Basic Fire Awareness Course contacts the student three times over twelve months after taking the course.  These ninety second refreshers reinforce the original training and later in the year add to it.  Embedding learning and adding to the original training long after the original course.  Now imagine a team of sales people out in the field,  not hard to see why embeding the learning works for them is it?

It’s like having a personal trainer and just makes perfect sense.  If this strikes a chord with you and you would like to know more please get intouch.

About the Author


John is a Sony Award winning journalist, presenter and producer. He has worked in traditional broadcast environments both in radio and TV. He has been involved in the internet since God was a boy or girl, depending on your point of view, and can remember when we all got excited about the fact that Netscape could blink text! He is a qualified teacher and lecturers in digital media. He has trained journalists in the BBC in media production and editing. He has worked in PR and marketing with most of the major brands. Built and won awards for on-line communication solutions. He is also a qualified Seventeenth Edition Electrical Engineer. It’s a long story... This year he became a qualified WorldHost Trainer. Now he is the MD of Coffee Cup Training. “I would like to think with my experience and ability in communication I can bring something new and exciting to the training environment”. Please feel free to comment on anything and if you have something to offer others we would like to hear from you.

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